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Win-Win Branding at the Oscars: Dresses
Every year, it’s the same game: “Angelina – Kate – Julia – Penelope – Keira – Natalie – WHO are you wearing?” And so, every year, one of the biggest luxury branding events begins. While gratis Moët and...
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This is Not Your Grandma’s Girl Scouts: The Centennial Re-branding of Girl...
It’s that time of year again – piles of brightly colored boxes are beginning to appear stacked high on tables outside storefronts all over the world. This is not a special holiday or shoe sale, but the...
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Branding the British Royal Family
A couple weeks ago I reported on the annual “Win-Win-Branding at the Oscars,” where stars’ images benefit from wearing the most beautiful (and expensive) dresses on the market, and designers can cash...
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Does Adam Sandler Really Eat Popeye’s? Do You Care?
Have you ever watched a television show or movie and seen the actors drinking a Coke, working on a MAC, wearing Ray Ban sunglasses or eating pizza right out of a Pizza Hut box? If you haven’t seen...
View ArticleMaking Marketing Mobile
Another significant shift is beginning to occur in how consumers utilize the interactive space. The growth of ownership and usage of mobile devices such as smartphones and tablets is beginning to...
View Article3 Reasons Why Your Brand Is Boring
Watch this video to truly understand how to not have a boring brand. “The brand is not really controlled by marketing people, despite their huge budgets, their research programs and their panoply of...
View ArticleTaking Brand Messaging to a whole other world.
FaceBooks recent IPO debacle, in contrast to Google’s more stellar public release, does not diminish the company’s intrinsic value. Its true value stems from its biggest asset, its more than 800...
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Atlanta’s “World of Coke”– a shrine to a brand
The World of Coke center in Atlanta, GA We all know that when it comes to integrated marketing, Coke is pretty much the king. From television to print ads, online content and more, Coke knows how to...
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Re-consider Internet’s Impact: Online Branding vs. Online Brand
Before starting discussion, let us review the latest commercial campaign of Burberry online. Coordinated with the internet magnate Google, the British luxury brand has provided new form of consumer...
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